Virtuals: exploring the future of virtual experiences

Japanese Virtual Human Saya by Telyuka

Hello world! We’re excited to launch Virtuals, an organization created to analyze the emergence of virtual experiences and their effect on the virtualization of society.

Virtuals will be taking a closer look at the economic and technological aspects of virtual reality, virtual production and virtual beings, bringing together a community of stakeholders who will share their knowledge and experience, creating new opportunities to collaborate and further revolutionize the entertainment industry all over the world.

1. What is a virtual experience?

Virtual experiences seek to emulate and blend with real life experiences like face to face conversations or traditional film-making techniques through innovative hardware and software. Virtualization is a phenomenon that tends to mix the real and virtual world together, slowly changing the daily life of creators, audiences and consumers who gradually and naturally spend more and more time online, interacting with virtual avatars, AR or VR experiences. A VTuber like Kizuna AI is  a good example of this trend, replicating the experience of interacting with a streamer or youtuber (including chats, donations and gifts) through an animated avatar.

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Virtual celebrities: in-depth analysis of the tech and business behind the next generation of idols

Virtual celebs Imma, Kizuna AI and Lil Miquela

Virtual celebrities, virtual influencers, VTubers… Computer-generated celebrities have entered mainstream media, striking prestigious collaborations with luxury brands. Many have speculated about their true nature and impact on the world of entertainment, but very few speak about what’s really going on under the hood. What exactly is a virtual celebrity, how are they created and what business model do they follow?

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